In the world of startups, raising investments is often seen as a significant milestone. However, determining the right time to seek funding can be tricky, especially when it comes to early-stage ventures. This article explores why founders should prioritize their vision and market validation over traditional metrics before seeking external capital.

1. Conviction and Founder Readiness:

As an industry-agnostic fund, we believe there isn't a one-size-fits-all answer for when startups should start considering funding opportunities. It ultimately boils down to the founder's conviction and readiness. Founders are in the best position to gauge when they feel prepared enough to raise investments for their venture.

2. Don't Let Investors Define Your Metrics:

Founders should not let venture capitalists or angel investors dictate what metrics should determine their startup's success. As creators of innovative solutions, founders possess a deep understanding of the problem they aim to solve and have insights that outsiders cannot match.

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3. Initial Steps for Validation:

Suppose you are building a software-as-a-service (SaaS) product or solution space; receiving some form of validation from users becomes crucial before seeking external funding sources. This could involve having early adopters provide feedback on prototypes or engaging in pilot projects with potential customers.

4. Importance of Market Research:

Launching a basic prototype does not require substantial capital investment but can serve as an invaluable tool for customer research and validation during the early stages of your startup journey. Engaging user personas through interviews or surveys helps gather initial evidence that users are willing to pay for your solution – even without generating revenue at this point.

5. Revenue Generation vs Market Validation:

It's essential to note that many investors park their money on pre-revenue or even pre-MVP (minimum viable product) companies. At the early stage, financial metrics don't hold much weight compared to the founder's conviction and market validation. Generating revenue becomes secondary to proving that your solution meets a genuine need in the market.

6. Deep Tech and Mobility Startups:

For startups operating within deep tech or mobility sectors, gaining traction and measurable metrics without external capital can be challenging. It often requires self-investment from founders to kickstart their ventures. In such cases, it is even more crucial for founders to rely on their vision, industry expertise, and early market validation rather than conventional metrics.

7. The Role of Investor Traction:

While early-stage investors do consider certain metrics when evaluating startup opportunities, they are more interested in understanding the potential impact of an idea rather than focusing solely on financial figures. Investors recognize that traditional metrics may not accurately reflect a startup's true value during its nascent stages.


Early-stage startups face unique challenges when deciding whether or not to seek external funding. While metrics play a role in assessing growth prospects, founders should prioritize factors like conviction, readiness, market validation, and user feedback over generating immediate revenue. By staying focused on their vision and leveraging initial customer interactions through prototypes or pilot projects, founders can gain valuable insights into users' willingness to pay for their innovative solutions – setting themselves up for success before seeking significant investments.

Ultimately, no one knows your product better than you as a founder. Therefore, trust your instincts regarding when it feels right to engage with investors while keeping in mind that early-stage metrics should be viewed as indicators rather than hard determinants of success.

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