Are you looking to sell online in India? Great decision indeed!
We would like to welcome you to the world of e-commerce. At the same time, we would like to introduce you to the exciting opportunity to become a Flipkart seller! With millions of active users and a vast product catalog, Flipkart offers a thriving marketplace for sellers to showcase their products to a wide audience. Flipkart partner services has 4000+ verified partners, 30,000+ sellers and 14000 request fulfilled.
Becoming a Flipkart seller can be a rewarding and lucrative venture, but it requires careful planning and a strategic approach. In this comprehensive guide, we will explore the best way to embark on your journey as a Flipkart seller, from the initial steps to establishing a successful presence on the platform. Whether you are a seasoned entrepreneur looking to expand your business or an aspiring seller taking your first steps into the world of online retail, this guide will equip you with the knowledge and strategies you need to thrive as a Flipkart seller.
Here are the steps to follow on your journey to becoming a successful Flipkart seller-
1. Setting up Your Seller Account in Flipkart
To set up your account as a seller on Flipkart, you can follow these steps:
- Visit the Flipkart Seller Registration page: Go to the Flipkart seller registration website (seller.flipkart.com). On the Flipkart Seller Registration page, click on the "Register" button to begin the registration process.
- Provide Your Details: You will be prompted to enter your business details, including your business name, business type (individual or company), and contact information. You will need to verify your mobile number by entering the OTP (One-Time Password) sent to your registered mobile number. Follow the instructions on the screen to complete this step. You will be asked to provide information about your business, such as the type of products you plan to sell, the category you want to list your products in, and the business address.
- Provide Legal & Financial Details: You will need to provide legal details related to your business, such as the business entity type (proprietorship, partnership, etc.), PAN number, and GST registration details. You will be asked to enter your bank account details, including the account number and IFSC code. This is where Flipkart will deposit your earnings from sales.
- Provide Warehouse and Shipping Information: Enter details about your warehouse and shipping capabilities. You can choose to use Flipkart's fulfillment services or manage your own warehousing and shipping.
- Complete the Registration & verification process: Review all the information you have provided and make sure it is accurate. Read and accept Flipkart's terms and conditions, and then click on the "Register" button to submit your application. After submitting your application, Flipkart will review your information. They may contact you for further verification or documentation if required. Once your application is approved, you will receive an email confirmation.
2. Get Your Products Listed on Flipkart Seller Account
Once your account is approved, you can proceed with listing your products. Here are the steps you can follow-
- Set Up your Seller Dashboard: Log in to your Flipkart Seller Dashboard using the credentials provided during the registration process. The Seller Dashboard is the platform where you can manage your inventory, product listings, pricing, and orders.
- Add Products: In the Seller Dashboard, navigate to the "Catalog" section or a similar option that allows you to add new products. Click on "Add New Product" or a similar button to begin listing your products.
- Enter Product Information: Fill in the required details for each product, such as the product name, brand, description, images, attributes (color, size, etc.), and pricing. Provide accurate and detailed information to attract potential customers.
- Categorise your Products: Select the appropriate category and sub-category for each product. This step is crucial as it helps customers find your products easily.
- Set Competitive Prices: Determine the pricing for your products. It is important to research and analyse the market to set competitive prices that appeal to customers while ensuring profitability for your business at the same time.
- Provide Inventory Details: Enter the available quantity of each product in your inventory. Update this information regularly to reflect accurate stock levels and avoid overselling.
- Set Shipping Options: Specify the shipping options and charges for your products. You can choose to handle shipping yourself or opt for Flipkart's fulfillment services (where Flipkart handles packaging, shipping, and customer support for a fee).
- Optimise Product Listings: Optimise your product listings by using relevant keywords in the product title and description. This helps improve visibility and search rankings on Flipkart's platform.
- Review and Publish: Before publishing your product listings, review all the information to ensure accuracy. Check for any errors or missing details. Once you are satisfied, click on the "Publish" or a similar button to make your products live on Flipkart.
- Manage Listings: After your products are listed, you can manage them through the Seller Dashboard. You can update product information, adjust prices, monitor inventory levels, handle customer inquiries and orders.
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3. Logistics & Shipping
When you receive an order, you need to pack and prepare it for shipment. A logistics partner will pick the product up and deliver it. Flipkart has added courier partners to their delivery team to pick up the products and deliver them anywhere in India. In addition, Flipkart provides packaging support and training. It has hundreds of pick-up stores and thousands of delivery employees.
But an important point to note is that new sellers must opt for Flipkart’s pick-up and delivery service. Once you reach a certain threshold and become a silver or gold seller, you can access their warehousing facilities. You can send goods to their warehouse in bulk and from there the same can be dispatched and delivered within promised timelines. This also improves the seller rating.
4. Fulfilment of Orders on Flipkart Seller Account
Flipkart's final step in selling products is:
- A customer places a new order on the portal/panel, and you must accept it.
- You get 1-2 days to accept the order.
- Pack the order and keep it ready for shipping by adding a shipping label.
- Select 'Ready to ship' on the dashboard to dispatch the order.
- The Flipkart coordination partner will pick up the shipment in accordance with a downloadable manifest.
- The shipment will be tracked until the customer receives the order.
- Remember, if you deny the order or accept it late, it will impact your seller rating. Your order acceptance rate will fall and as a result, you may start receiving fewer orders.
5. Receive Payments
Flipkart collects payment for sold products and sends it to the vendor within 7-15 business days using bank transfers or UPI transfers up to Rs 1 lakh per day.
What Facilities Are There for Sellers on Flipkart?
Sellers get access to the dashboard and in the dashboard, there are various helpful sections.
· Brand Approval Section – You can check which brands you can sell on Flipkart.
· Orders – All upcoming, new, pending, and delivered orders are maintained for a Flipkart seller.
· Returns – All product return data is available here.
· Payments – You will get the data of all past and upcoming payments.
· Growth Central – Here you get the data for all top-performing, new, slow-selling, non-selling, and all potential products.
· Flipkart Growth plans – Here Flipkart experts provide best-in-class data and insights to grow your business.
· Price Recommendations – Here you will get the best suggestions for pricing. Accordingly, you can update the pricing and it will help you gain visibility. Every week on average around 20,000 sellers update their listing price based on these recommendations. They witness around 20-25% average sales growth.
· Seller Prestige
The following services are available under the Seller Prestige Section
Flipkart Warehouse Onboarding +GSTIN
Flipkart Warehouse Onboarding
· Performance – The performance of the sellers are based on their sales, product quality, service quality, and fulfillment. Based on their performance, sellers are granted bronze, silver, and gold status. Usually, bronze-status sellers do not have the facility of self-shipping and making use of Flipkart Warehouse.
· Flipkart Promotions – These sections contain the recommended offers, all available offers, opted-in, opted-out, and expired offers.
· Dhamaka Selection – Flipkart suggests more variety in their product range. Generally, this product range has zero commission and guaranteed views.
· Advertising – Here you can advertise your products.
· Buyer Questions – You will get unanswered, answered, and bookmarked sections.
· My Tickets – A seller can raise the ticket for any query.
· SPF Claims – Here you can raise claims for any discrepancy.
· Send Feedback – You can send feedback for the Flipkart seller app.
Who Can Become a Seller on Flipkart?
The Flipkart marketplace is open to anyone who sells genuine and new products. To become a seller on Flipkart, you must submit all the required documents mentioned above for registration. However, it's worth noting that these requirements can vary, and Flipkart may have specific criteria or additional conditions based on their policies and the evolving marketplace. It is recommended to visit the Flipkart seller portal or contact their seller support for the most up-to-date and detailed information about becoming a seller on their platform.
What is the Seller Protection Program on Flipkart?
The Seller Protection Program on Flipkart is designed to provide support and protection to sellers against certain types of fraudulent activities and unfair practices. It aims to ensure a safe and trusted marketplace environment for sellers. The Seller Protection Program offers coverage in the following scenarios:
- Order Cancellation: If a buyer cancels an order without a valid reason, Flipkart may compensate the seller for the loss incurred.
- Returns and Refunds: If a buyer returns a product without a valid reason or in a condition that doesn't match the return policy, Flipkart may reimburse the seller for the loss.
- Delivered but not Received: In cases where the product is marked as delivered but the buyer claims non-receipt, Flipkart investigates the matter and may compensate the seller if it is determined to be a false claim.
- Damaged in Transit: If a product is damaged during shipping and the buyer raises a claim, Flipkart may cover the loss for the seller.
- Product Switch: In situations where a buyer returns a different or counterfeit product instead of the original one, Flipkart may provide compensation to the seller.
Please note that the Seller Protection Program has certain terms and conditions, and not all scenarios may be covered. Sellers are expected to comply with Flipkart's policies and guidelines to be eligible for protection. To avail the benefits of the Seller Protection Program, sellers should report any fraudulent or unfair activities through the Flipkart seller portal or by contacting Flipkart's seller support. They will review the case and take appropriate action to protect the seller's interests.
Benefits of Selling on Flipkart
Due to its position as a leader in the e-commerce market in India, Flipkart provides many benefits and can help your business reach millions of customers. Some key benefits include:
- Easy Onboarding Process - It is very easy to enrol in the Flipkart. Everything is quite self explanatory at the seller dashbaord. For queries, you can reach seller helpline.
- Wide Customer Reach: Flipkart is one of the largest e-commerce platforms in India, providing access to a vast customer base. Selling on Flipkart allows sellers to tap into this large and diverse customer pool, increasing the potential for sales and business growth.
- Brand Visibility: By listing products on Flipkart, sellers can enhance their brand visibility and exposure. Flipkart's extensive marketing and advertising efforts help promote products and attract customers, giving sellers increased visibility in the highly competitive marketplace.
- Trust and Credibility: Flipkart has established a reputation for reliability and trustworthiness among customers. Selling on Flipkart allows sellers to leverage this trust and credibility associated with the platform, which can positively impact customer confidence in their products.
- Seller Support and Services: Flipkart provides various support services to sellers, including onboarding assistance, training resources, and dedicated seller support. Sellers can access guidance and assistance in managing their accounts, resolving issues, and optimising their selling strategies.
- Fulfillment Services: Flipkart offers fulfillment services like Flipkart Advantage and Flipkart Assured. These services enable sellers to store their products in Flipkart's warehouses and utilise Flipkart's logistics capabilities. This helps streamline order processing, packaging, and shipping, ensuring a smooth and efficient fulfillment process.
- Payment Security: Flipkart provides secure and timely payments to sellers. Once an order is successfully delivered, Flipkart transfers the payment directly to the seller's registered bank account, minimizing payment-related concerns.
- Analytics and Insights: Flipkart provides sellers with access to detailed analytics and insights about their business performance. Sellers can track their sales, monitor customer behavior, analyze product performance, and make data-driven decisions to optimize their strategies and improve sales.
Becoming a Flipkart seller can be a game-changer for your business aspirations in the world of e-commerce. By following the best practices and strategies outlined in this guide, you can set yourself up for success and maximize your opportunities on the Flipkart platform.
As a Flipkart seller, take advantage of the valuable tools and resources offered by the platform. Leverage data analytics to gain insights into your customers' preferences, utilize promotional campaigns to boost visibility and optimize your product listings to attract and convert potential buyers. So, prepare to embark on a journey of discovery and success as we uncover the best way to become a Flipkart seller. Let's unlock the doors to endless possibilities and open new avenues of growth and prosperity in the world of e-commerce!
Frequently Asked Questions.
- I have GST registration in Delhi. But I want to avail shipping service from another state in Flipkart.
You can avail of shipping facility from the state of GST registration only. Your registered address and principal place of business can be in the same state.
2. Can I do self-shipping?
Self-shipping is not allowed for bronze and silver sellers. Once you become a gold seller, you can do the self-shipping on Flipkart.
3. Can I do self-shipping for small items?
No. You can do the self-shipping for big items only like furniture.
4. Can I promote my products on Flipkart?
Yes, you can easily promote your products on Flipkart through sponsored advertising.
5. Can I sell other brands' products on Flipkart?
While listing, once you enter the SKU code, you can find out whether you are eligible for selling products of that brand on Flipkart or not.
6. Is there any difference between the amount a seller receives from prepaid and postpaid orders?
Yes, you receive more cuts on prepaid orders as compared to the post-paid orders.
Find out here why Amazon sellers need product liability insurance
7. What are the various video guides on Flipkart Seller Hub?
Following videos are available on the Flipkart Seller Panel for your query resolution.
Why my pick up is not done?
Why was my request for brand approval rejected?
When would pickup happen?
How do I change/update my pick-up address?
Dispatch breach incorrectly marked
8. What is price recommendation in Flipkart seller panel?
Sellers on Flipkart are suggested best pricing so that they can win the buying bid.
9. Which all partner services are available for Flipkart seller assistance?
a. Account management
d. Software solutions
h. Seller training
i. Warehousing service
j. Seller account reinstatement
10. How partner services work for sellers in Flipkart?
First as a seller you need to explore the services, then you have to connect with a partner and finally, grow your business with the help of a professional.
11. How popular is Flipkart seller services?
As per data released on Flipkart Seller Hub as on Oct 2023, Flipkart partner services has 4000+ verified partners, 30,000+ sellers and 14000 request fulfilled.